top of page

Our story

With years of experience working alongside small businesses, we’ve seen firsthand how passionate, hardworking owners often struggle with one of the biggest threats to their success: cash flow issues. The reality is that 82% of small business failures stem from cash flow problems, and many businesses unknowingly leave profit on the table.

The challenge? Digging deep into financials is a time-consuming and error-prone process. That’s where we come in. Starfish was created to give small business owners a smarter, simpler way to optimize their finances. Starfish
automatically analyzes financial data and identifies ways to lower costs and boost revenue—all without requiring users to log into another software. Instead, actionable insights are delivered straight to your inbox.

So far, we’ve saved our customers over
$2 million, with the average client achieving a 10x ROI within the first six months.

Our mission

Give small businesses the tools to increase profits and make more money.

Our name

Why call the company Starfish? Starfish lose their legs when they get stressed. Then over time they grow them back when conditions correct themselves. We are here to help businesses grow back their profits. 

bottom of page