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AI Isn’t Taking Your Accounting Job, it’s Elevating Your Services
Every time a new tech buzzword shows up, it’s easy to wonder if it’s here to make your life easier or replace you altogether. AI is no...
Feb 253 min read


Budgeting and Financial Planning: Setting Your Business Up for Success
Budgeting is a critical exercise to ensure you're on the right track for growth, but it can also be overwhelming.
Feb 125 min read


Business Goals for 2025
As founders, it’s easy to get lost in the day-to-day grind, losing sight of the bigger picture. Recently, Suresh and I stepped back and...
Dec 20, 20242 min read


Thankful Things
Reading Dr. Seuss's Thankful Things  with my daughter recently got me thinking about what I'm thankful for this year. With Thanksgiving...
Nov 25, 20242 min read


Year 1 in the books: A business owner's reflection
Wow, what a year! Â Starfish has officially been in business for one year now, and as a co-owner I want to take a moment to reflect on...
Oct 1, 20243 min read


The 11-Star Starfish Experience
Some of you are familiar with the Airbnb 11-star experience. Most of you probably are not though. Conceived by Brian Chesky, this concept...
Jul 20, 20241 min read
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