Jordan Silverman
Thankful Things
Reading Dr. Seuss's Thankful Things with my daughter recently got me thinking about what I'm thankful for this year. With Thanksgiving...
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Jordan Silverman
Oct 13 min read
Year 1 in the books!
Wow, what a year! Starfish has officially been in business for one year now, and I want to take a moment to reflect on what I’ve learned...
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Jordan Silverman
Jul 201 min read
The 11-Star Starfish Experience
Some of you are familiar with the Airbnb 11-star experience. Most of you probably are not though. Conceived by Brian Chesky, this concept...
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Jordan Silverman
May 313 min read
Negotiating with Suppliers: Essential Tips for Restaurant
In the competitive world of restaurants, managing costs effectively isn't just a strategy—it's essential for survival. One of the most...
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Jordan Silverman
Mar 203 min read
Analyzing Your P&L: A Step-by-Step Guide for Small Businesses
Many small businesses, amidst the hustle of daily operations and the focus on customer satisfaction, often overlook a critical component...
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Jordan Silverman
Feb 263 min read
How to choose the right bookkeeper for your business
I am super excited about this blog post. Today we have an interview with Sheree Gibson who I have been lucky enough to work with for...
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Jordan Silverman
Jan 311 min read
Meet Suresh! Our CTO
There are a few options when you first start a company. Do it yourself, build a big team, find a partner. When I first started Starfish I...
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Jordan Silverman
Jan 114 min read
Starfish Beta - Customers, Process, and Insights
Our goal at Starfish is to help small businesses understand, benchmark, and lower their costs. Before we start our full go to market...
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Jordan Silverman
Dec 26, 20232 min read
Goals for 2024
Every year we will write a blog post with our top 3 priorities for the upcoming year - or at least what we think our priorities will be!...
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Jordan Silverman
Dec 20, 20231 min read
Measuring Success at Starfish
At Starfish, we believe that the key to a successful business lies in understanding and effectively managing costs. We have written...
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Jordan Silverman
Dec 12, 20231 min read
How to Increase Sales Effectively During the Holidays
The holiday season is a golden opportunity for small businesses to boost their sales and finish the year on a high note. Here are some...
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Jordan Silverman
Dec 4, 20231 min read
Planning Your Business Budget for 2024: A Simple Guide
As we gear up for 2024, it’s pivotal to prepare a streamlined budget that works for your business. Here's a simple guide to help you sail...
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Jordan Silverman
Nov 27, 20232 min read
What are we thankful for at Starfish?
My wife and I have a constant conversation. She wants to know how things end - I love the journey. I try to remind her that the journey...
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Jordan Silverman
Nov 16, 20231 min read
Navigating Holiday Season Expenses Wisely
The holiday season beckons with the promise of heightened sales and festivities. But, with it comes increased expenses. This is a time...
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Jordan Silverman
Nov 8, 20232 min read
Tips for Preparing Your Small Business for the Financial Year-End
As the financial year-end approaches, it's vital to have your small business primed to transition smoothly into the next fiscal year. Do...
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Jordan Silverman
Nov 8, 20233 min read
Starfish Company Values
As we embark on this journey together I think it is important to share our company values. These values are what drive us day in, day out...
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Jordan Silverman
Oct 25, 20231 min read
5 Unique Thanksgiving Recipes That Won't Break the Bank But Guests Will Love
Thanksgiving is a time for family, friends, and food. But if you're a small business owner, you know the importance of keeping an eye on...
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Jordan Silverman
Oct 24, 20231 min read
Innovative Ways to Lower Operating Costs This Fall
The fall season presents a unique opportunity to reassess and streamline your business operations. Spring cleaning in your house, how...
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Jordan Silverman
Oct 16, 20231 min read
Halloween Tips for Small Businesses
The Halloween season is upon us, and it’s a fantastic opportunity for small businesses to connect with their community and customers....
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Jordan Silverman
Oct 13, 20231 min read
10 Easy Steps to Analyze Your Business Costs Effectively
Managing your costs effectively is crucial to enhance profits. Remember, for every $1 in costs you decrease that is an additional $1 in...
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