Every time a new tech buzzword shows up, it’s easy to wonder if it’s here to make your life easier or replace you altogether. AI is no...

Budgeting is a critical exercise to ensure you're on the right track for growth, but it can also be overwhelming.

As founders, it’s easy to get lost in the day-to-day grind, losing sight of the bigger picture. Recently, Suresh and I stepped back and...

Reading Dr. Seuss's Thankful Things  with my daughter recently got me thinking about what I'm thankful for this year. With Thanksgiving...

Wow, what a year!  Starfish has officially been in business for one year now, and as a co-owner I want to take a moment to reflect on...

Some of you are familiar with the Airbnb 11-star experience. Most of you probably are not though. Conceived by Brian Chesky, this concept...

In the competitive world of restaurants, managing costs effectively isn't just a strategy—it's essential for survival. One of the most...

Many small businesses, amidst the hustle of daily operations and the focus on customer satisfaction, often overlook a critical component...

I am super excited about this blog post. Today we have an interview with Sheree Gibson who I have been lucky enough to work with for...

There are a few options when you first start a company. Do it yourself, build a big team, find a partner. When I first started Starfish I...

Our goal at Starfish is to help small businesses understand, benchmark, and lower their costs. Before we start our full go to market...

Every year we will write a blog post with our top 3 priorities for the upcoming year - or at least what we think our priorities will be!...

At Starfish, we believe that the key to a successful business lies in understanding and effectively managing costs. We have written...

The holiday season is a golden opportunity for small businesses to finish the year on a high note. Below we have seven simple tactics to...

As we gear up for 2024, it’s pivotal to prepare a streamlined budget that works for your business. To Plan Your Business Budget 1....

My wife and I have a constant conversation. She wants to know how things end - I love the journey. I try to remind her that the journey...