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  • Writer's pictureJordan Silverman

Cash Flow Management: Tips to Keep Your Business in the Black

Running a small business is a challenging endeavor. One critical aspect that can make or break your business is cash flow management. Here, we've compiled a few straightforward tips to help you keep your business financially healthy. Remember there is no one size fits all here these are just best practices!


Understanding Your Cash Flow

  • Track Expenses Regularly: Log daily expenses to avoid any surprises at the end of the month. We see far too many customers waiting for month close to look at their numbers for the first time.

  • Invoicing Promptly: Ensure that you send out invoices on time to maintain a steady income. Remember when you pay bills terms are your friend, but when you invoice customers you want the money as soon as possible.

  • Emergency Fund: Create a safety net for your business by setting aside funds for unforeseen situations. Unforeseen situations are inevitable! Be prepared!

Benchmark Your Costs

  • Market Research: Compare your costs with industry standards to identify areas where you can save. Understanding where you are over spending is crucial to improving your business.

  • Leverage Technology: Use tools like Starfish to analyze and benchmark your costs effectively and without too much effort.

Strategies to Lower Costs

  • Negotiate with Vendors: Don't hesitate to negotiate terms with your vendors to secure better deals. Start with lower prices and if they won't budge their get terms!

  • Operational Efficiency: Streamline operations to reduce wastage and enhance productivity.

Tips to Enhance Profit

  • Quality Over Quantity: Focus on offering quality products or services which can command higher prices. Segment your customer base to understand who your top performing customers are.

  • Customer Retention: Building strong relationships with customers can lead to repeat business, which is often more profitable than acquiring new customers. Loyalty programs can be your friend here.


Cash flow management is vital in steering your business towards profitability. Utilize these tips to maintain a healthy balance between expenses and income, and watch your business thrive. Remember, tools like Starfish are here to assist you in this journey to financial stability and growth.

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