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  • Writer's pictureJordan Silverman

Halloween Tips for Small Businesses

The Halloween season is upon us, and it’s a fantastic opportunity for small businesses to connect with their community and customers. This is not JUST for your house but can be leveraged for your business as well!


Here are some actionable tips to make the most out of this spooky season:


Themed Decorations and Products

  • Window Displays: Engage passerby with eye-catching Halloween themed window displays.

  • Seasonal Products: Offer limited-time Halloween-themed products or services. This is so underrated - gimmicks work!

Community Engagement

  • Local Events: Participate in or sponsor local Halloween events to foster community relations.

  • Costume Contest: Host a costume contest with attractive prizes to lure in more customers. Free food for a month to the winner? I would sign up!

Marketing Strategies

  • Social Media Campaigns: Launch Halloween-themed social media campaigns to engage your online audience.

  • Email Marketing: Use email marketing to inform customers about your Halloween specials and events.

Special Offers and Discounts

  • Flash Sales: Host flash sales with Halloween themes to attract more customers.

  • Loyalty Program: Reward loyal customers with exclusive Halloween discounts or gifts.

Safety Measures

  • Safe Environment: Ensure a safe and hygienic environment for your customers.

  • Contactless Payments: Encourage the use of contactless payments to adhere to safety protocols.

Leveraging the Halloween season can give your small business a significant boost. Implement these tips to create a buzz around your business and drive sales during this festive season.


For more business insights and strategies, stay tuned to Starfish.

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