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Budgeting Essentials: How Small Businesses Can Plan Better
Budgeting is vital for small businesses. A well-planned budget allows you to control costs and make informed decisions. Here's a guide to...
Aug 22, 20231 min read


Data Integrity: Bad Data In = Bad Data Out
Accounting accuracy is a vital aspect of small business success. The quality of the data you input directly affects your financial...
Aug 17, 20231 min read


Decoding Financial Statements: A Beginner's Guide for Small Business Owners
Financial statements can be a maze for new business owners. But understanding them is essential for tracking growth, seeking investment,...
Aug 14, 20231 min read


Profit vs Revenue: Why Profit Matters More Than You Think
Many small businesses often focus on revenue, but understanding and managing profit can make all the difference. Let's break down the key...
Aug 11, 20231 min read


Beyond Vanity: Unlocking Actionable Metrics
I just read The Lean Startup for the second time. The first time I read it was during my first startup when an advisor gave it to me. It...
Aug 10, 20232 min read


Understanding Small Business Cost Analysis
As the CEO of Starfish, my mission is to help small businesses better understand their costs, benchmark these costs, and ultimately,...
Aug 3, 20232 min read


Introducing Starfish: The Ultimate Cost-Cutting Tool
I think with every company the first question to ask is why? Why are you building this? Why is there a need for this software? What...
Aug 2, 20232 min read
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