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Aug 22, 20231 min read
Budgeting Essentials: How Small Businesses Can Plan Better
Budgeting is vital for small businesses. A well-planned budget allows you to control costs and make informed decisions. Here's a guide to...

Aug 17, 20231 min read
Data Integrity: Bad Data In = Bad Data Out
Accounting accuracy is a vital aspect of small business success. The quality of the data you input directly affects your financial...


Aug 14, 20231 min read
Decoding Financial Statements: A Beginner's Guide for Small Business Owners
Financial statements can be a maze for new business owners. But understanding them is essential for tracking growth, seeking investment,...

Aug 11, 20231 min read
Profit vs Revenue: Why Profit Matters More Than You Think
Many small businesses often focus on revenue, but understanding and managing profit can make all the difference. Let's break down the key...


Aug 10, 20232 min read
Beyond Vanity: Unlocking Actionable Metrics
I just read The Lean Startup for the second time. The first time I read it was during my first startup when an advisor gave it to me. It...


Aug 3, 20232 min read
Understanding Small Business Cost Analysis
As the CEO of Starfish, my mission is to help small businesses better understand their costs, benchmark these costs, and ultimately,...

Aug 2, 20232 min read
Introducing Starfish: The Ultimate Cost-Cutting Tool
I think with every company the first question to ask is why? Why are you building this? Why is there a need for this software? What...
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