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  • Writer's pictureJordan Silverman

Navigating Holiday Season Expenses Wisely

The holiday season beckons with the promise of heightened sales and festivities. But, with it comes increased expenses. This is a time for celebrating but also being cautious with growth and planning!


Here's how to navigate these expenses wisely and keep your profits healthy:

Understand Your Costs

  • Historical Data: Analyze the last three years of holiday season expenses to forecast this year’s budget more accurately. Budgeting should be seasonal not annually.

  • Seasonal Inventory: Make a list of holiday-specific inventory and calculate their costs to avoid overspending.

  • Starfish Insights: Use Starfish to track real-time expenses and manage your budget effectively.

Benchmark Your Costs

  • Holiday Marketing: Investigate industry standards for holiday marketing expenditures and set your benchmarks accordingly.

  • Shipping & Logistics: Benchmark your shipping and logistics costs against competitors to find the optimal pricing strategy. Use FedEx? Check UPS.

  • Adaptive Strategies: Adapt your strategies based on insights gathered, making sure you are in line with industry benchmarks.

Lower Your Costs

  • Discount Negotiations: Negotiate with suppliers for discounts on bulk purchases for the holiday inventory.

  • Green Initiatives: Adopt green initiatives, such as LED lighting and energy-efficient appliances, to lower utility costs during the holiday rush.

  • Community Engagements: Instead of expensive advertising, engage with the local community through events and collaborations to boost your business's visibility.


With the holiday season bringing in Thanksgiving, Christmas, and New Year celebrations, expenses are bound to rise. Equip your business with the right strategies and tools like Starfish to navigate through these costs wisely.


Remember, a well-planned holiday season can mean a profitable start to the New Year. Make informed decisions and sail smoothly through the holiday season expenses.

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